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Barbie x Balmain: Taking A Bet that NFTs Are A Powerful Customer Engagement Tool

American doll company and French luxury brand hope to change how they engage with their customer. It’s been a long time since the American doll company Barbie trended. Some of us might remember when Oscar de la Renta dressed Barbie in the 1980s. Now in 2022, Barbie teamed up with French luxury brand Balmain to present their first NFT, a collab nobody saw coming.