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Nike Will Let Users Design Virtual Sneakers In Further Metaverse Push

Nike launches a Web3 marketplace, saying users will be able to contribute to a product design – and profit from the sales. The brand is ramping up its investment into the Metaverse with the launch of a .Swoosh platform, which it envisions as both a virtual store and a community for its members. Nike said users would be able to learn about and collect its virtual products, as well as show them off in digital games and immersive experiences. In some cases, purchasing digital items would unlock access to physical products or live events.