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Will 2023 be the year of social e-commerce?

Long the norm in China, social e-commerce, shopping via platforms such as TikTok, YouTube and Amazon Live, may soon see similar success in the West.
Social shopping and online sharing are blending and live social networking is finding audiences outside of China, writes Reuters. “ByteDance-owned TikTok introduced the concept in the United States and Britain to replicate the success of Douyin. Its Chinese sister app enabled goods valued at 119 billion dollars to be sold in 2021,” said Reuters.