This month Stella McCartney is launching its first commercially available fully circular garment: a parka made from Econyl, which is 100% recycled and recyclable. As McCartney explains, “the parka completely closes the loop: it’s a 100% waste product, and once you’re done with it, you can take it back to a Stella McCartney store or use the QR code and send it in, so you can recycle it into fiber and turn it into another garment”. In addition to Econyl, the Brand has partnered with the likes of Bolt Threads on its Mylo “un-leather” made from mushroom roots and a “wine leather” made by the Italian company Vegea made from grape waste.