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Combining Fashion Content Creation With Digital Auras

Joshua is a creative and artist that specialises in fashion content. Yosh seems to be the first artist to coin the term ‘Digital Aura Artist’. The main body of his work focuses on channelling the ‘aura’ of a fashion image, based on the model and clothing. He then digitally draws the aura on the image to elevate the style and meaning. Yosh reminds us of the importance of authenticity within any art form, even when creating in the digital realm. Yosh hopes to soon sell his work as NFT’s and that one day all major fashion brands will have their own personalised ‘Digital Aura’.