The luxury goods industry was among the worst hit by the COVID-19 pandemic. The pandemic revealed the vulnerability and limits of the globalised supply chain in luxury goods. Disruption caused by the pandemic and shifts in consumer behaviour have forced players to rethink almost every aspect of logistics and route to market. The black pound, pink pound and purple pound are more important than ever to ensure inclusivity in luxury goods to attract these consumers.
Five Trends Shaping the Global Luxury Goods Landscape