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La nuova era del retail tra ologrammi, AR e IA

Nike launches a Web3 marketplace, saying users will be able to contribute to a product design – and profit from the sales. The brand is ramping up its investment into the metaverse with…

Nike already dwarfs other fashion brands when it comes to sales generated from NFTs. It earned close to $200 million from selling digital products, according to blockchain research company Dune Analytics.