Adidas is adding a third label to its brand lineup. Sportswear, a fashion-forward line aimed at Gen Z, is the company’s first full collection launch in 50 years. This sportswear launch could help Adidas win Gen Z market share. Nike is consistently named as “Gen Z’s favourite brand”, according to the latest survey of over 14,000 US teens from research firm Piper Sandler.
Adidas’s new Gen Z, fashion-forward line is its biggest launch in 50 years