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Adidas’s new Gen Z, fashion-forward line is its biggest launch in 50 years

Adidas is adding a third label to its brand lineup. Sportswear, a fashion-forward line aimed at Gen Z, is the company’s first full collection launch in 50 years. This sportswear launch could help Adidas win Gen Z market share. Nike is consistently named as “Gen Z’s favourite brand”, according to the latest survey of over 14,000 US teens from research firm Piper Sandler.